If we worked in the same space all the time, we would have just spent the last 4 years watching YouTube videos, talking about funny blog comments, and analyzing interesting articles shared on Facebook. So we need some separation. Bjork has an office and I work on the blog from home.
We rarely work in the same physical space, so a lot of our communication happens via email. We both have personal AND Pinch of Yum email addresses, so typically if I have something I need to ask Bjork about I literally just send him an email to his Pinch of Yum account like I would to a coworker or business partner. He does the same for me, so I often have emails from him asking what I think about a new design change or adding a new type of advertising. Email is great.
But that’s not the only time we talk about things because we, um, live together. So we talk Pinch of Yum during dinner, long walks, and in the car on the way home from the grocery store. Annnd I just made it seem like Bjork goes to the grocery store with me, which makes me a liar.
It’s something that we’ve battled for a long time because we definitely don’t want to spoil our time as a couple, our real life, if you will, with food blog stuff. At the same time, I think we’ve learned to recognize that it’s okay for us to have those Pinch of Yum conversations during our ordinary moments because that’s what we’re interested in and excited about. We are never short on things to talk about, and while we try to keep the blog talk to a minimum during our regular life moments, we also accept and appreciate that it’s normal for couples to talk about shared interests and we are lucky that we have such a strong one.
So basically we are in constant communication – all forms of it – about what’s going on with Pinch of Yum. And we never fight.
WAIT THOUGH, DO YOU REALLY FIGHT?
hides face in shame Okay fine yes.
In fact, there may or may not have been a little squabble that just happened as I was writing this post. Life is real, and while thankfully flinging tomatoes at each other isn’t a super common thing for us, we do have our day to day nit-picky disagreements about bloggy things.
While there have been and continue to be blips on the happy radar, just like any business along the road of growth and development, I am 1,000% thankful to have Bjork as the other half of Pinch of Yum. We would NEVER EVER EVER in a million years have gotten to this point without each other. Our partnership running Pinch of Yum only works at full capacity with both of us in the game.
Sometimes people point out (in nice and not-so-nice ways) that “my secret” to the success of Pinch of Yum is Bjork. And you know what? Amen to that. Yes and yes. My food blogging road is made waaayyy better because of his knowledge and expertise. No ifs, ands, or buts about it. That being said, please hear this: as a food blogger, you do not need your spouse or sister or neighbor to be involved in order to make it happen.
Is it helpful? Yes. Is it a prerequisite? No.